data-driven storytelling
Complementing my deep understanding of polling and data jourbalism, I specialise in uncovering original insights from company's proprietary data, transforming untapped internal resources into compelling narratives that journalists genuinely value.
TRading view
site data analysis
Agency: W Communications
I was given access to platform usage data for TradingView, a charting platform used by over 100m traders and investors, and used it to uncover localised surges in trading activity that told human stories about those places.
From finding a quiet village in the Home Counties that was trading more currency pairs than anywhere else in the UK, to identifying a spike in searches for cryptocurrencies in conflict zones, I used TradingView's proprietary data to create unique exclusives for the Mail on Sunday and Observer.
moneysupermarket
cost of driving calculator
Agency: Goldbug
Amid the post-pandemic surge in insurance costs for learner drivers, I built a live cost calculator using extensive desk research, government statistics, and 16 million real-time data points from insurance and finance searches to work out how much it costs a new learner to get on the road.
The resulting asset became an enduring reference for media coverage, generating sustained visibility and authority long after its initial launch.
Describe your image
Describe your image
Describe your image
Describe your image